Perhaps one of the most lucrative sources of income for supermarkets is their baby products. After all, who is most likely to go shopping at a grocery store where you can accomplish twelve errands with just one trip? Families, most generally. And what are in families? Babies, of course! But because baby products are always in such high demand, supermarkets know that all they have to do is lure a family into the baby aisle and present them with a few good deals to invite them—usually with success—to pick up a few extra unintended items. So when you pick up baby product coupons, you need to know what you’re getting into.
You’re getting into a marketing plan. You see, baby product coupons exist so that you buy the product and then either stick with buying that product even after the price returns to normal or so you buy extra products you get exposed to in the process of shopping for your baby products. But since you now know that the providers of the coupons have a goal in mind, you can make an educated decision based upon that. You can either buy in and buy up the products or resolve yourself only to using the coupons. The trick is to stick with your guns when you’re under pressure.
Much of shopping is a visceral, reactionary experience. How often have you walked out of the store with something extra that you hadn’t intended to get on your way in? We did it just today, coming out with hot dogs when we had intended to get eggs. It’s all protein, right? Well, something like that might not be such a big deal, but those purchases can add up. Which is why you need to be proactive in your use of baby product coupons. Rather than wait for the coupon to come to you, you should go to the coupon.
All right, that’s a good sentiment—chase down the coupons yourself—but now you want to ask us: how? If the supermarkets are the ones issuing the coupons, how do you get coupons unless they’re being issued? The key is to be constantly searching. This week it might be baby product coupons; next week it might be coupons only for a specific brand of cereal or canned vegetable. Whatever kind of coupon it is, you need to make sure you’re looking ahead so that even if you don’t need canned vegetables or frozen fish fingers now, you can stock up to use them for later.